Lead Response Sales Plan

Many companies Lead Follow up Strategies are usually very simple, and strategies differ from organization to organization. The object of many strategies are for the reps to find their leads, get them interested, store information, and contact them within a reasonable time constraint to keep them hooked. This, more often than not, can be difficult to contact the lead, and get interest in the company product. You respond too early, and they think that you might be jumping the gun to get the sale. Respond too late, and they feel as though their business with the company isn't what they thought it was.

Sales reps know what to do and how to cope with a situation, but their methods might be lacking in areas. Each rep usually has their own game plan for the job. Different plan, different personality, different leads, and different ways and areas to make contact. Having this many different ideas and plans for the sale, things can get very disorganized. A strategy of no strategy. This can get out of hand. Information could be mislead, leads could be lost, and ultimately business for the company can and will be lost. This isn't usually a great system for most big companies, or any company at all, for that matter. It isn't important without a system. Without it, its just planned anarchy.

This is the advantage in a Lead Response Plan. The main part of the plan is to integrate mixed media to stay in contact with the lead, and keep them interested in the sale. The key in the plan is its combination of media and the timing. By using the dialer, voice messages, email, fax, direct mail, and voice broadcast, and by mixing and timing these together, you will convert more leads to prospects. This plan keeps a basis strategy for all reps, making sure that business is organized and extremely consistent. By creating a clear, concise plan that all sales reps will use in general, each message sent out is unified, and can be customized to fit any product or circumstance. All messages types can have a standard language, a message to fit the situation, and they can all be changed for a mass group of leads, and the message can be personalized, so the leads feel important. This also gives room for systematic improvement of each response step.

Another great feature from using this plan, other than converting leads to prospects much faster, is that you set the parameters for the messages, and you control when, where, and who the message is being sent to. If that doesn't work for your leads, or you aren't getting the results out of it that you expected, you can improve the system to meet your needs. This trial and error will help you find perfect optimization for your company, you can improve consistently and regularly, your reps call per hour rate will increase, business for you will increase, you will stay in contact with more of your leads, and you will have more sales for your company.

Tucker Case is a lead management specialist focusing on marketing software. For more information on multimedia lead response strategies like dialer, email, voice messaging, fax, direct mail and voice broadcast tools, please visit Inside Sales.

Multi-media Integration and Comparison and How They Can Benefit Your Company

Multiple forms of comunication media plays a huge role in customer service and sales for Lead Management, and a Lead Response Sales Strategy. The Multi-media are the different tools and strategies used to make contact with the leads. Using each of these is very effective because they use all the different senses. This gives the leads something to remember. This is the system that takes information from the leads who are interested in the product, and makes and keeps contact with those leads. Staying in contact with the lead is essential during their conversion stage, and while making the sale. These tools are meant to help you and your companies needs. Each media group plays a different part in contacting leads. There are six basic media's we will discuss:

• Phone Calls
• Voice Messages
• E-mail
• Fax
• Direct Mail
• Voice Broadcast
  

Phone calls and service play the one of the biggest parts in the Sales Strategy. With the Power Dialer system, sales reps are able to contact a huge amount of leads, and in a short period of time. While a normal sales rep could make 20 to 50 calls a day to different leads, the Power Dialer can make more than 200 calls a day for a single rep. Calls are fully automated, and call settings can be changed to fit your needs.

If a lead doesn't answer a call by a rep, the system is able to leave a Voice message. This lets the leads know that they were contacted and that your company is interested in their business. Voice messages can be changed to fit your direct needs. They can be made to sound personal towards the lead. Certain voice messages can be chosen to be played for certain groups of leads. These messages can also be sent in bulk to the leads.

E-mail is a great way to keep in contact with your leads. If you can't get a hold of them with phone calls and voice messages, you will most likely get a hold of them with e-mails. Like phone calls and voice messages, e-mails can be personally optimized and can be sent to a large amounts of leads.

Fax is a very unique and useful tool for Lead Management. Other than Direct Mail, it is the only tangible group of media. It's an old-fashioned method, but it can be very effective. It can be customized and sent directly to the Lead. When was the last time you didn't look at a fax when you held it in your hand? It's direct and gets the point across.

Direct Mail is our second tangible tool. This is useful because it also can be customized. It is, obviously, sent directly to the lead. The document can be used with different colors and designs, so as to appeal to the lead. This also uses a sense that the lead can remember you and the company by.

Voice Broadcast is a very resourceful way to connect with your leads and customers. Very similar to a Voice Message, Voice Broadcast is sent directly to the phone line as a broadcast. When the message is sent to the lead, the message gives the lead options that they can choose from right on their phone. These different options can be changed for your product and circumstances. Also in common with E-mails and Voice Messages, the message can be changed to fit you and your customers best.

We hope that this article can help your understanding of the media and its role in Lead Management. This information can be very useful for your company and its business.

Tucker Case is a lead management specialist focusing on marketing software. For more information on multimedia lead response strategies like dialer, email, voice messaging, fax, direct mail and voice broadcast tools, please visit Inside Sales.

Using a Power Dialer to Increase Productivity

A company's methods for sales plans are generally very basic. You find a lead, or prospect, you call them to find out more information (after what they have already submitted), and how interested they are in your companies product. Most, if not, all the work is done manually by different sales reps. Calling, emailing, faxing, keeping track of records, taking information, etc.

This process for following up on leads becomes tedious and can slow the productivity of the company. The idea of the sales plan is like a funnel. You have your leads who have recently become interested in your product. There could be as many as several thousand leads a month. The object of the reps is to narrow down, and filter out the number of people who are interested in the product, by taking them through the different levels of interest, and getting rid of those who are less compatible with the product. This gets the sale. By using a Power Dialer, you can make more contact with more prospects than you ever could have manually. This system generates more attention and interest.

The Power Dialer makes the customer feel important, and makes them feel that they know what they are dealing with. While a normal sales rep makes 3 to 5 calls to a prospect, with a Power Dialer, reps call 20 to 30 times to a prospect, with the same amount of effort. Calls per hour are greatly increased. Repetition and consistency are the key, and that's what you will get with this product. You make the master sales plan, this system makes it easier. 10% of the filtered contacts are reached with a normal rep. With this software, you can contact 80% of your contacts. With Calls, Email, Direct Mail, voice broadcast and Fax all automated, you will stay in contact with your customers easier. This cuts out the extra hassle, and profits you in the long run.


Tucker Case is a lead management specialist focusing on marketing software. For more information on multimedia lead response strategies like dialer, email, voice messaging, fax, direct mail and voice broadcast tools, please visit Inside Sales.