Using a Power Dialer to Increase Productivity

A company's methods for sales plans are generally very basic. You find a lead, or prospect, you call them to find out more information (after what they have already submitted), and how interested they are in your companies product. Most, if not, all the work is done manually by different sales reps. Calling, emailing, faxing, keeping track of records, taking information, etc.

This process for following up on leads becomes tedious and can slow the productivity of the company. The idea of the sales plan is like a funnel. You have your leads who have recently become interested in your product. There could be as many as several thousand leads a month. The object of the reps is to narrow down, and filter out the number of people who are interested in the product, by taking them through the different levels of interest, and getting rid of those who are less compatible with the product. This gets the sale. By using a Power Dialer, you can make more contact with more prospects than you ever could have manually. This system generates more attention and interest.

The Power Dialer makes the customer feel important, and makes them feel that they know what they are dealing with. While a normal sales rep makes 3 to 5 calls to a prospect, with a Power Dialer, reps call 20 to 30 times to a prospect, with the same amount of effort. Calls per hour are greatly increased. Repetition and consistency are the key, and that's what you will get with this product. You make the master sales plan, this system makes it easier. 10% of the filtered contacts are reached with a normal rep. With this software, you can contact 80% of your contacts. With Calls, Email, Direct Mail, voice broadcast and Fax all automated, you will stay in contact with your customers easier. This cuts out the extra hassle, and profits you in the long run.


Tucker Case is a lead management specialist focusing on marketing software. For more information on multimedia lead response strategies like dialer, email, voice messaging, fax, direct mail and voice broadcast tools, please visit Inside Sales.