Lead Response Sales Plan

Many companies Lead Follow up Strategies are usually very simple, and strategies differ from organization to organization. The object of many strategies are for the reps to find their leads, get them interested, store information, and contact them within a reasonable time constraint to keep them hooked. This, more often than not, can be difficult to contact the lead, and get interest in the company product. You respond too early, and they think that you might be jumping the gun to get the sale. Respond too late, and they feel as though their business with the company isn't what they thought it was.

Sales reps know what to do and how to cope with a situation, but their methods might be lacking in areas. Each rep usually has their own game plan for the job. Different plan, different personality, different leads, and different ways and areas to make contact. Having this many different ideas and plans for the sale, things can get very disorganized. A strategy of no strategy. This can get out of hand. Information could be mislead, leads could be lost, and ultimately business for the company can and will be lost. This isn't usually a great system for most big companies, or any company at all, for that matter. It isn't important without a system. Without it, its just planned anarchy.

This is the advantage in a Lead Response Plan. The main part of the plan is to integrate mixed media to stay in contact with the lead, and keep them interested in the sale. The key in the plan is its combination of media and the timing. By using the dialer, voice messages, email, fax, direct mail, and voice broadcast, and by mixing and timing these together, you will convert more leads to prospects. This plan keeps a basis strategy for all reps, making sure that business is organized and extremely consistent. By creating a clear, concise plan that all sales reps will use in general, each message sent out is unified, and can be customized to fit any product or circumstance. All messages types can have a standard language, a message to fit the situation, and they can all be changed for a mass group of leads, and the message can be personalized, so the leads feel important. This also gives room for systematic improvement of each response step.

Another great feature from using this plan, other than converting leads to prospects much faster, is that you set the parameters for the messages, and you control when, where, and who the message is being sent to. If that doesn't work for your leads, or you aren't getting the results out of it that you expected, you can improve the system to meet your needs. This trial and error will help you find perfect optimization for your company, you can improve consistently and regularly, your reps call per hour rate will increase, business for you will increase, you will stay in contact with more of your leads, and you will have more sales for your company.

Tucker Case is a lead management specialist focusing on marketing software. For more information on multimedia lead response strategies like dialer, email, voice messaging, fax, direct mail and voice broadcast tools, please visit Inside Sales.