Multi-media Integration and Comparison and How They Can Benefit Your Company

Multiple forms of comunication media plays a huge role in customer service and sales for Lead Management, and a Lead Response Sales Strategy. The Multi-media are the different tools and strategies used to make contact with the leads. Using each of these is very effective because they use all the different senses. This gives the leads something to remember. This is the system that takes information from the leads who are interested in the product, and makes and keeps contact with those leads. Staying in contact with the lead is essential during their conversion stage, and while making the sale. These tools are meant to help you and your companies needs. Each media group plays a different part in contacting leads. There are six basic media's we will discuss:

• Phone Calls
• Voice Messages
• E-mail
• Fax
• Direct Mail
• Voice Broadcast
  

Phone calls and service play the one of the biggest parts in the Sales Strategy. With the Power Dialer system, sales reps are able to contact a huge amount of leads, and in a short period of time. While a normal sales rep could make 20 to 50 calls a day to different leads, the Power Dialer can make more than 200 calls a day for a single rep. Calls are fully automated, and call settings can be changed to fit your needs.

If a lead doesn't answer a call by a rep, the system is able to leave a Voice message. This lets the leads know that they were contacted and that your company is interested in their business. Voice messages can be changed to fit your direct needs. They can be made to sound personal towards the lead. Certain voice messages can be chosen to be played for certain groups of leads. These messages can also be sent in bulk to the leads.

E-mail is a great way to keep in contact with your leads. If you can't get a hold of them with phone calls and voice messages, you will most likely get a hold of them with e-mails. Like phone calls and voice messages, e-mails can be personally optimized and can be sent to a large amounts of leads.

Fax is a very unique and useful tool for Lead Management. Other than Direct Mail, it is the only tangible group of media. It's an old-fashioned method, but it can be very effective. It can be customized and sent directly to the Lead. When was the last time you didn't look at a fax when you held it in your hand? It's direct and gets the point across.

Direct Mail is our second tangible tool. This is useful because it also can be customized. It is, obviously, sent directly to the lead. The document can be used with different colors and designs, so as to appeal to the lead. This also uses a sense that the lead can remember you and the company by.

Voice Broadcast is a very resourceful way to connect with your leads and customers. Very similar to a Voice Message, Voice Broadcast is sent directly to the phone line as a broadcast. When the message is sent to the lead, the message gives the lead options that they can choose from right on their phone. These different options can be changed for your product and circumstances. Also in common with E-mails and Voice Messages, the message can be changed to fit you and your customers best.

We hope that this article can help your understanding of the media and its role in Lead Management. This information can be very useful for your company and its business.

Tucker Case is a lead management specialist focusing on marketing software. For more information on multimedia lead response strategies like dialer, email, voice messaging, fax, direct mail and voice broadcast tools, please visit Inside Sales.