Tuesday, August 19, 2008

Dialer Evaluation: A Guide to Purchasing a Dialer

Looking into buying a dialer and finding a vendor can be challenging, not to mention finding the right one for you. You want everything to be perfect. You should have everything that your company needs in that dialer system and vendor. But how do you do such a thing? You need to research and research well. Even the best of vendors and dialers can't make up for a lack of preparation on your side of the deal. You need to be well prepared for whatever is coming. The researching is your key to success.

Some of my other articles have gone over several of these areas, but I want to stress the point again and again: Research. Its like judging a book by its cover. A vendor might look fancy up front, but within the system, there could be quite a few loop holes and such, and you wouldn't want that running your dialing system. Know what the departments in your company need, and know what you need. Right it down on paper. Don't pay for what you will never use. Keep several vendors in sight throughout the entire process. If you only have one that you are eying and its not what it seemed to be at first, you are out of a dialer and provider.

When investigating, find out everything that you can about the provider. If they are the one that you will use, you will want to know how well they will run your software. Search on line, ask around your company, call the actual provider, question them. Everything will help. Looking at press releases of a company can be very benefiting. It shows how consistent they are, and how active they are. You can usually tell if the company is good or bad, judging on how well the releases and information look. Frequent releases tell you that they are expanding and growing. That is a good sign. This also can show that they are very innovative. This is great in the long run. Also key, find out about their sales over the span of a few years. You will want it to be consistent. This is a great sign.

When talking to a sales rep, don't be afraid to ask the hard questions. Ask them about the good, the bad, and the ugly. Hard questions demand strong answers. If they don't answer it, they could possibly be trying to avoid it altogether. Make them know that you are serious, and want the answers. You can also talk to higher up executives to get the answers you need. They can answer more, and you might get more out of that interview than you bargained for. That can be good or bad. Use everything to your advantage. Nothing should be overlooked. Hopefully this information can help you in your choices, and make you a better investigator as well. For more information on the basis of this article, check out this amazing website that I found: DialerEvaluation.com. Great source for the information you need.

Tucker Case is a lead management specialist focusing on marketing software. For more information on multimedia lead response strategies like dialer, email, voice messaging, fax, direct mail and voice broadcast tools, please visit Inside Sales.

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