The Difference in Dialers: What You Need to Know Before Making the Purchase

Dialers have become the biggest and latest way for companies to accelerate their business and to gain more leads and visits to their websites. You might even have a dialing system for your company, but are you sure that you have invested in the right one? There are many different kinds of dialers, and each one has a certain purpose. Finding the right one for your company can double, triple, or even quadruple your companies business! After you have found the right technology that fits your style and needs, its just as important to get the right provider.


Lowered costs on most dialer models make expenditures in this type of technology a huge return on investment for all sizes of companies and businesses. Dialers are now used in almost every aspect of lead qualification. This software can increase your revenue while lowering its costs by minimizing the amount of time it takes to do work. Choosing the right dialer and the right vendor can make the difference between success and failure. There are many different kinds of dialers that have certain purposes. Mixing and matching these can be disastrous. Make sure you research very thoroughly before you make the purchase.


When researching the different dialers, make sure that you are coming up with a list of questions that you would like to have the different providers answer. Have them be strong questions, other than the ordinary. You want a provider that can answer these questions truthfully, and not try to cut around the corner. That isn't the kind of service you would want running your software, and ultimately your business, is it? Know the importance in these tools. It will help you more than you ever thought it could, or would.


Here is a definition of a dialer, and then some explanations of what each type does. Basically, a dialer is technology that has the ability to have a phone number dialed automatically. Simple definition. This is often called 'click-to-call' or an automatic dialer. More powerful dialers have the ability to determine the pace of calls and allow dialing and loading of numbers from a list of leads in sequential order. These dialers are called predictive and power dialers. Predictive dialers can dial multiple lines at a time to increase the chance that the sales rep will find someone to talk to. Power dialers have actually been more recently developed than the predictive dialers and allow a rep to listen throughout the whole dialing process.


Premise dialers are purchased and installed in a physical location with the phone lines and data connections that are required. They do need an up-front capital expenditure and a labor cost to maintain it, but they are still extremely popular with companies and businesses that already have a somewhat large investment in IT tech support and telecommunications staff. A newer option is an on-demand, hosted dialer. This is gaining high popularity. Reasons behind that are because of its payment model and benefits of its ability to outsource to the provider maintenance, upgrades, and professional services. It requires little to no staff to maintain the system, and also allows sales and marketing teams to be more self sufficient. Also, many dialer applications require some form of CRM integration. This is a lead database solution to optimize the efficiency and effectiveness.


Hopefully this information can help you make your choice in choosing a dialing system. Remember to do your research. Read up on anything and everything that you can. It will all help you in the end.

Tucker Case is a lead management specialist focusing on marketing software. For more information on multimedia lead response strategies like dialer, email, voice messaging, fax, direct mail and voice broadcast tools, please visit Inside Sales.