Internet Lead Response

Responding to your online leads quickly is very important, because it increases the probability of you making contact with them. They are obviously looking for your service, and they need it fairly fast before they lose interest in the company and the product. Many companies don't respond quick enough to their leads from on-line. The overall average time for most companies to respond is around twenty-four hours from when the lead submits their information. This isn't quick enough. A day later, they might not even remember what they were searching for on the Internet. Thats like going to an Ice Cream shop, asking an employee for a banana split, and them telling you that they will help you in about a days time. You don't want the ice cream in a day. You want it right now. It doesn't make sense, does it?

Using the Power Dialer marketing software, you can eliminate many of these problems. Different from other dialers, the Power Dialer is unique. Most other dialers find a group of contacts in the system, and just start calling them. Just a random order. The Power Dialer can take a very specific group of contacts, say for instance, a group of brand new leads on the East Coast. It will start calling each of those leads by how new each one of them is. It always calls the newest lead first, and the system is constantly updating each new lead to the list, so you stay in contact with your newest leads first.

It is essential that you contact your leads in a reasonable amount of time. If you call too early, they might be frazzled. If you call too late, they could forget that they even submitted a form on your website, and what they were even searching for that day on-line. According to the Insidesales.com and MIT Lead Response Management Study, Wednesdays and Thursdays are the best days to call in order to contact. 4 to 6pm is the best time of day to call and make contact with a lead. These are just a few examples. For more information, go to leadresponsemanagement.com.


Tucker Case is a lead management specialist focusing on marketing software. For more information on multimedia lead response strategies like dialer, email, voice messaging, fax, direct mail and voice broadcast tools, please visit Inside Sales.