The Ten Things You Need to Know for Your Lead Response Success

Have you ever wondered what strategies would work the best when you or your reps are trying to make contact with your web-based leads? Have you ever wondered why you can't make contact with a lead or keep them interested in your company product? Well there is a way and a reason to all of this. It all depends on your understanding in the timing and placing of your calls. Many salesmen and marketers don't understand this concept. Knowing this simple information could make you much more business than you have now.

InsideSales.com and MIT did a Lead Response Management Study, because, they too were interested in what could help businesses succeed in marketing techniques. Here is a brief summary of some facts that they found out about: The question was held, 'When should companies call web-generated leads for optimal contact and qualification ratios?'. This can take great impact on a companies' business.

• Wednesdays and Thursdays are the best days of the week to call and contact a lead.
• Thursday is the best day to call and qualify a lead.
• The best time to call and contact a lead is between 4 and 6pm.
• The best time to call and qualify a lead is between 8-9am and 4-5pm.
• The odds of calling to contact a lead decrease by over 10 times in the first hour.
• The odds of calling to qualify a lead decrease by over 6 times in the first hour.
• After 20 hours, every additional call made by your sales reps actually hurts your chances to call and qualify a lead.
• The odds of contacting a lead if called in 5 minutes versus 30 minutes drop 100 times.
• The odds of qualifying a lead if called in 5 minutes versus 30 minutes drop 21 times.
• Calling on the certain day can increase your success by 50%. The time of day can increase it by 300%. Depending on how soon you make contact with your lead after they submit a form, it can increase business and success by 3000%.

Know the facts. Take advantage of this, so you can better your company and its business. Most companies don't know this information. Take it and use it. Stay ahead of the game. For a more detailed and in depth look at this information and more, go to LeadResponseManagement.com.

Tucker Case is a lead management specialist focusing on marketing software. For more information on multimedia lead response strategies like dialer, email, voice messaging, fax, direct mail and voice broadcast tools, please visit Inside Sales.