The Kellogg Survey: Part Two

One of the things that I found very interesting in this survey, and some others that are related, is how little effort it takes to use your dialer software correctly, and when you do, how much good it can do for your company! It is so simple to use, to understand. Companies are missing out on so much! By just getting a dialer and only using it partially correct can help you out a lot. Better than where you were before. There are so many features on it that you will be able to contact all of your leads in half the time that it normally did.


Another thing that blew me away with these studies is how little effort most sales reps put into their calls and the calling experience in general. To me, it doesn't seem like they care enough to get to know your customers and leads. They don't respond very quick to web generated leads. When they do get a hold of them, the atmosphere can feel very tense, very stiff. If they can't make contact, they only make a handful of calls after that, and then give up.


Here's what you can do to help the situation in your business. Purchase a dialing system. This will be the biggest help. Once you get something, you will start becoming more efficient. You will gain more time and more leads every day. You will keep track of them better than you could have before. With this newfound time, it will give you reps a chance to be more personal and understanding to each of the leads. This helps you. Your leads start to feel like you care about them. They are more accepting to you. Great chance for more business.


With the time situation again, use it to your advantage. Everyone likes good service. In all aspects. The Power Dialer can help. It sends out Emails to new leads. Fax, Voice Messages, Direct Mail also, just to name a few. When you get a lead, you can have this system so it calls them within their first few minutes after they sent in the form. Usual lead responses are, “Wow, you guys are fast!”. Its a good habit. If they think you are fast and efficient from the beginning, they are going to want your business. Use these skills to your advantage. It will help you and your company for the better.

Tucker Case is a lead management specialist focusing on marketing software. For more information on multimedia lead response strategies like dialer, email, voice messaging, fax, direct mail and voice broadcast tools, please visit Inside Sales.